4 days in New York turned me into a hipster. I’ve reached out to the fine folks of Warby Parker to help me accomplish that task. haha
In all seriousness, I really loved the Warby Parker brand for a while now. Recently during my trip to NY, I went in a store and just felt the coolness swallow me whole. Yep- I’m now a Warby fan!
Not only for the great eye glasses choices but for their smart branding. Want to know the person behind their magic? It’s the one and only Jack Spade. Who might this be? Well, you might have heard of his wife, Kate.
Jack is known for turning brands inside out and focusing on their personality rather than the product. He gives life to a company rather than sell it. In turn, relatability is the best marketing out there. Just ask his other clients like Target, Sephora, Etsy and of course, Warby Parker.
Anyway, back to the Amazing World of Warby Parker. They are doing something other eye care centers aren’t- making sure every customer gets the same service as if you would get in their actual store. They will send you 5 different pair of glasses for you to try on for a week and test. That way, you aren’t spending your money on something just for the ‘brand’- you get what you want! As well as the great customer service, they give a pair of glasses to someone in need every time you buy a pair. So, you feel trendy, cared for and philanthropic all in one click of a mouse!
I did my 5 pair home trial a week ago. Their packaging is even exciting!
yep- it came on my own personal bike.
It came in a nice box with fun directions. I’m okay with that, too.
Again, quirky little sayings make you feel connected to the brand. Almost like it’s yours already.
I tried these 5 kinds and some I liked and some were just.. no way jose!
After some help on Facebook and asking my friends at work.. I went for (drum roll, please)…..
Yep- crazy funky and cool! I’m excited to share this cool brand with you as well as tell you how easy they are to order from!
Now- it’s your turn! Go BROWSE and enjoy your Friday!